Tempting to Tag:
An Experimental Comparison of Four Tagging Input Mechanisms
Tagging helps achieve improved indexing and recommendation of resources
(e.g., videos or pictures) in large data collections. In order to reap the benefits of
tagging, people must be persuaded to label the resources they consume. This paper
reports on a study in which four different tagging input mechanisms and their effect on
users' motivation to tag were compared. The mechanisms consisted of a standard tag
input box, a chatbot-like environment, a bookmarking mechanism, and a "tag and vote"
game. The results of our experiment show that the use of the nonstandard tagging input
mechanisms does not affect users' motivation to tag. In some instances tagging
mechanisms were found to distract users from their primary task: consuming resources.
Persuading people to tag might be accomplished more effectively by using other
motivating tagging mechanisms (e.g., tagging games), or motivation could be created by
explaining the usefulness of tagging.
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