Volume 6(2), 2010-11, 191—211

Productive Love Promotion via Affective Technology: An Approach Based on Social Psychology and Philosophy

Ramon Solves Pujol
Department of Industrial
Engineering and Management
Tokyo Institute of Technology
Japan

Hiroyuki Umemuro
Department of Industrial
Engineering and Management
Tokyo Institute of Technology
Japan

This paper proposes the use of social psychological and philosophical foundations for designing affective technology that promotes the experience of love. The adopted theoretical basis is the concept of productive love, which is heavily based on Enrich Fromm but also includes theories and scientific findings of numerous psychoanalysts, social psychologists, and philosophers. We conducted a review of the theory about the nature of love and found that social psychological and philosophical approaches differ regarding peoples' understandings. The findings were used to elaborate eight principles of productive love. Based on these principles, we derived criteria for designing affective technology when the objective is to promote productive love. We reviewed the existent studies on affective technologies and implemented the criteria into a system design, the Pictures' Call. A prototype of the system was pretested to illustrate how productive love technology could be based on established criteria.

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